Dubious “Self-Defence Umbrella” Initiative by Vodafone India

  • Originally published on the Bartitsu.org site on Thursday, 27th August 2015

Although they’re presumably well-intentioned, one hopes that Vodafone India and their ad agency will also be shelling out for the extensive training these women will need in order to be able to actually defend themselves. The notion that over-the-counter instructions and cartoon graphics can substitute for actual training and skill is dangerously naive.

If not backed up with real training, these “self-defence umbrellas” may only serve to signal that the women are carrying money …

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